Actor and model Fawad Khan, Pakistani heartthrob with an enviable fan base in
both Pakistan and India, showed why he remains the ultimate crowd puller, as he
attracted one of the largest audiences generally associated with community
events at the International Fashion Festival (IFF) 2015.
The presence of the mega-star among top fashion designers from Pakistan,
India and Qatar brought certain radiance to the event. As news of his arrival to
Doha reached people before weekend, hundreds of fans started registering with
Designer Fashion Lounge (DFL), the organiser of the fashion extravaganza, to get
a chance to see their favourite star up close.
As the glamorous night arrived, there was a run at the red carpet to be
photographed with Fawad. He was definitely the most sought-after and most
talked-about star in Doha Thursday night.
As the show began and the actor took his seat amongst the crème de la crème
of Pakistani fashion industry, a loud cheer rented the packed Al-Majlis Ballroom
at Sheraton Doha. Top models from Pakistan, including Cybil Chowdhry, Fouzia
Aman and Rizwan Ali, walked the ramp, displaying designer wear from Pakistan and
India besides the locals.
After much swooning over his recent Bollywood debut Khoobsurat (Beautiful),
fans went ecstatic when Fawad walked the ramp in an ensemble from the film.
“I am overwhelmed by the love I have received from you (the people of Doha)
and I absolutely love it here. Thank you so much for giving me this honour to
meet you all and to witness such a beautiful show,” Fawad told the audience.
Fawad recently won the Filmfare Award for Best Actor (Debut) for Khoobsurat.
He is one of the few Pakistani artistes who enjoy a large fan base on both sides
of the border in Pakistan and India.
Fawad was a lead vocalist for a Pakistani music band EP before rising to
spectacular fame with his performance in HUM TV’s drama serial Humsafar, which
was recently broadcast in India by a satellite channel to much acclaim.
Speaking to journalists here, Fawad said he has enjoyed working in Bollywood
and was looking forward to doing more exciting projects. He however, pointed out
that it would be unfair to brand him a “Bollywood actor” because he had just
made his debut in that mega film industry.
“The people of India are very welcoming and loving and I would definitely
like to work there in future as well,” said Fawad. He intends to divide his work
between Pakistan and India equally.
Anoushay Ashraf, top VJ and actress from Pakistan, wearing an elegant Adnan
Pardesy outfit, conducted the fashion show while Cybil Chowdhry continuously
drew applause from the audience every time she made an appearance, in different
designs.
“The attendance was way above our expectations. We had to increase the
sitting capacity in the hall right at the beginning of the show,” Sana Salman,
the CEO of DFL, told Community.
The quality of designers was unquestionably high. Cameras from the audience
were out flashing even as designer Hamna Amir also made a statement with her
articles. The fashion show was followed by an exhibition of the labels by all
participating designers at Sheraton the next day.

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“By the evening, the entire collection was sold out. There was a huge crowd
of genuine buyers who placed multiple orders with the designers,” Sana told
Community. She said the buyers showed particular interest in the bridal wear
with plenty of orders.
“In fact, the response was so overwhelming that the designers suggested we
should hold a separate fashion show for bridal wear only, sometime in the
future. It was great to see this happening here in Doha,” Sana added.
She felt it was a one of its kind experience for DFL and their first major
show in Doha.
“We have taken all positives and negatives from the event and would make it
even bigger and better in the future. The response from people of Doha was more
than just encouraging,” a beaming Sana said.
A multicultural audience comprising members of Pakistani, Indian, Qatari and
other communities witnessed the fashion show and the exhibition.
The IFF showcased designs from Pakistani and Indian designers such as Asim
Jofa, Umar Sayeed, Fozia Aman, Rana Noman, Hamna Amir, Rani Emaan, Sadaf Amir,
Adnan Pardesy, Shazia’s bridal gallery, Umsha, Brahtti and Waseem Noor.
Enthusiasts also appreciated the designs displayed by local fashion houses
from Qatar such as Rivaage, Jo lamode, Sara Buhindi, Nora Alahajri, Noblesse
Couture, Me lamode, Al dabi, Labra Boutique, Jovrn and Kjay.
“Our main objective is to promote Asian fashion industry in the Qatari market
and help designers to explore it, and to do this, by merging the talent of both
Arabs and Asians to give the finest products to the buyers,” emphasised the DFL
CEO.
DFL, she said, understands the importance of Asian fashion in Qatar market
and the demands of local communities.
“We have already planned two more fashion shows and exhibitions for the year
before opening an Asian multi-brand store (DFL) in Doha,” Sana told Community.
She thanked the Qatari Business Women Association and Jawaher al-Kuwari,
Executive Member of the Business Women Forum under the umbrella of Qatar
chambers, the founder and managing director of Jo La Mode Boutique for being
their strategic partners.
Sana also thanked Commercial Bank of Qatar for agreeing to become the Diamond
Sponsor of the event, Royal Plaza as Platinum Sponsor and Inter Group Shipping
and Logistics as the Gold Sponsor for IFF.
She said the DFL has already started working on their next big project.
Without disclosing the details, she said it would be a mega music event with a
mega star from Pakistan and her team was already in talks with the manager of
the singer.
Sana said the IFF is going to be a patented event in Qatar as the DFL intends
to get it registered with Qatar Tourism Authority (QTA). The people from the
authority personally witnessed the show and met the Pakistani celebrities as
they appreciated the impressive turnout.
She hoped the fashion festival would become a major community event in Qatar
in future.
Sana appreciated the works of her partners from Pakistan, the S&S event
designers, Production 021 backstage team, savvy events PR partners, Naeemul Haq
(Choreographer), Trinity Modeling Agency Qatar and Pakistan’s top entertainment
channel HUM TV in making the show a success.
She also acknowledged her partners from Qatar, including Sixth Rent a Car,
Ahlan magazine, Diva Lounge Spa and Habib’s Hair and Beauty besides the Team
Apex, who provided on ground support to the event.
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