French whispers the style secrets of French women revealed

How do they do it? How do they look like they literally rolled out of bed looking amazing? Ah, to be born with a French woman’s chic, but oh so sensible style. This is the fervent wish of women all over the world – to have a sophisticated yet effortless style when it comes to fashion and beauty. French women practically invented the term, “I woke up like this” – they throw on their clothes without a fuss and appear as if they just stepped out of the pages of a magazine. “Je ne sais quoi” – is how it is often and commonly described: literally, “I don’t know what.”
A survey by wwd.com revealed that when looking for inspiration, 48% of French women refer to regular people, while only 20% are influenced by the Internet and 16% by TV and magazines. But more than looking for influences, 75% believe in themselves to make the right fashion choices when buying new clothes and don’t feel need to shop much, less than once a month in fact. Furthermore, they are hardly swayed by celebrities, designers or luxury brands.
We’ve distilled the style secrets of the French woman to five basic tenets, as epitomized by four high street French brands now in the Philippines: Promod, Etam France, Yves Rocher, Minelli and Jennyfer. Seen on every shopping street in Paris, these brands embody the true essence of French fashion: that indefinable French style with quality and real value of products you can keep using everyday.
A French woman owns key pieces that complement other fashion items in her closet. She doesn’t give in to trends and she develops a signature look and sticks with it- which is why they look so cool and easy. French style basics include the little black dress, skinny jeans, a blazer, jacket or a trench coat, styled in the indefinable way. In an interview, Ines de la Fressange said that on most days of the week, she can be found wearing “cotton shirts, jeans and blazers.”
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As for the LBD (little black dress), this has been attributed to the singular French fashion icon, Coco Chanel. The German-born but French-trained Karl Lagerfeld—another revered European fashion designer and reference at the helm of Chanel— has been known to have said: “One is never over-dressed or under-dressed with a Little Black Dress.”
Stylish, comfortable shoes – the French woman owns these and wears them well. French women are always on the go and walk everywhere. Living in Paris is exciting: the trains, the views, the shopping and the cafes and boulangeries. You will never see a French woman curse at grids and stones because she wore the wrong shoes. It was said that a Parisian will never wear heels as high as Lady Gaga’s and whether with heels or flats or the jaunty rubber-soled shoes, the French woman’s shoes are always comfortable with quality yet fashionably complementing her insouciant sense of style.
A French woman knows that what’s under your clothes matter. French women spend 20% of their annual clothing allowance on lingerie! So, if you want to know what lies beneath that chic nonchalance, it’s what’s inside their lingerie drawer. A French woman knows that wearing beautiful lingerie gives her a special secret and she exudes an aura of confidence and that subtle sexiness. More than about pleasing a man, French girls wear nice lingerie to make themselves feel good!
A French woman knows that when it comes to beauty, less is definitely more. Foundations do not sell as much in France as they do in Asia or America- if it is obvious that a woman is wearing foundation, it looks wrong. They know that good skin is the foundation of any beauty regimen. This includes drinking a lot of water to hydrate and using good skin care products for their face before they even begin thinking of putting on make-up. As for make-up, all they do is use a gel to brush their brows, curl their lashes and put a bit of mascara, apply a little concealer and do either the eyes or the lips, never both. And of course, a French woman always has a signature scent.
“I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern.” ­—Karl Lagerfeld
A French woman knows to dress for herself. At an early age, a French woman decodes her style personality—glamorous, bohemian, classic, romantic, edgy, chic or sexy—and she builds her wardrobe on this aesthetic. In the wwd.com study, 51% of French women believe that being fashionable simply means to be you. Ines de la Fressange was asked what the biggest misconception is about French women’s style: “That French women only wear luxurious and well-known brands, and they follow a lot of fashion trends. This isn’t true; they mainly buy things to feel nice, rather than to show off.” PROMOD’s wearable mix-and-match pieces reflect the modern French woman; Wear what makes you happy, wear it your own way and you are on your way to embodying true French style!
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