What your business does: My business is photography for various purposes in the advertising industry, specializing in fashion and beauty. I have many years of experience photographing both products and people and my clients consist of modeling and talent agencies, jewelry, clothing and accessory designers, hair stylists and salons, wellness businesses and more. I work a lot with the local hair, make-up and clothing stylists to create or own masterpieces. Magazine and Internet publications include VOGUE, Lucky, Allure, In-Style, Pretty Living, Role Model, Puretimes, Weddings In Cleveland, VOGUE Italia.com and FashionMingle.net.
Where I got the idea for the business: My father suggested I try photography in college, so I did. That's where it all began. With my love for modeling as a teenager it was only natural that my preferred subject would be models. Product photography took over for awhile as I grew my career in a big commercial studio, but I always knew my focus was in the the beauty industry. Now in my own studio, models rule the day!
How I see the current economic conditions affecting the business: I try not to think or worry about economic conditions. I'm grateful for every client that walks in my door and I focus on delivering the best product possible. Businesses need to advertise no matter what, so providing a quality product and giving your client a positive experience will hopefully keep a steady business no matter what the economic situation.
The biggest obstacle I've had to overcome: The biggest obstacle was the transition from roaming freelancer into studio owner. I wouldn't call it an obstacle, but a challenge trying to find the needed equipment on eBay, and on sale when possible. The obstacle is affording everything I want to use in the studio.
My plans for near-future growth: My plans are always to continue to grow in the fashion and beauty industry from right here in Lakewood, Ohio. There is great talent in this community and more people than you realize working internationally in this industry.
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